5 December 2007 - Just in time for Winter, favorite car colors
Seems that maybe I have gotten a little too serious lately. Maybe I have offered too many thoughts on the manic college football season. It is possible that I have spent a little too much time picking on the short comings of the choices we face from the Republicans and Democrats as we move toward picking our next President.
Some might think that I have spent a little too much time on topics like what the young people in our communities are doing, or how people who camp out to go shopping are nuts.
So that said, I think it is time to hit on something that is a little more of a issue that we deal with on a daily basis.
What color is your next car going to be?
DuPont Automotive Systems has released a study, and you can find it in USA Today, that lets all of us know what the Carrie Underwood of automobile colors is for 2007.
It is white.
But wait, there is more. Not only is white the most popular car color, but pearlized white is part of that. Now, let me explain. Pearlized white does not mean white that has been autographed or approved by the Tennessee basketball coach. No, pearlized white is the white that changes. As you walk around the car, pearlized white changes in the sun. It goes from white to, uh, white.
For the last seven years silver has been the gold standard of colors for new cars. But in 2007, silver comes in second. For some reason, that seems more appropriate. Black came in third. I think that is continued push back against Herny Ford who told his buyers that they could have any color, as long as it was black.
As some of you may or may not know, I now drive what WAS Kathy's car. It is really similar to my old car. It is a 1997 (as opposed to 1996) Ford Taurus. It is Green.
Green was popular a few years ago. Really popular, not number one color popular, but it was up there. In fact, in the movie "Meet The Parents" Robert DeNiro's character comments on how smart people pick green for their cars. NO, that was not why I bought a green car. I bought it used and it was the best deal on the lot and yeah, I just like the color green.
But now green is only the preference of 2 percent of new car buyers. I almost shed a tear.
Coming in fourth place is red. I guess that encompasses Merlot, which is the color of Kathy's 2007 Taurus. I guess what makes that cool, is that the car matches our bedroom. But still, only fourth most popular among new car colors.
Grey is fifth, different than silver - which was second. Blue tied for fifth.
In seventh place, beige/brown, which are combined, unlike silver and grey. But beige/brown only scored 5 percent.
Yellow/Gold, again combined colors....unlike, AGAIN, silver and grey. But only scoring 3 percent of new car buyers. Seems like I have seen a lot more than 3 percent of SUV's paintedin that Taxi Cab/Federal Safety Color Number 5 shade of yellow. And a lot of Buick's are gold. I think that is a requirement for being a Buick.
Anyhow, all hail White/Pearlized White as the new leader of automotive colors.
Now, white is considered a "palate cleanser" of auto colors, so don't expect it to hold the top spot for long.
You never know, it could, like if it was pearlized, shift from white to, uh, white.
