Hitting the NAIL on The HEAD! How to FIX the Radio Biz!
If you are like me and you have noticed how bad local radio has gotten in the last 13-15 years or so, specifically in the last 3 or 4 years, here is a fix.
Jerry Del Colliano gets it. If you take the time to read this, you will see how the powers who have KILLED radio can reverse course.
http://insidemusicmedia.blogspot.com/2010/02/manage-radio-like-grateful-dead.html
I never thought of this analogy, but it is truly brilliant.
I always said that the “geniuses” [will ALL due SARCASM] at corporate with Citadel, Entercom, Salem and especially Cumulus would actually be open-minded enough to read what Mr. Del Colliano has written and posted today, they could recapture market share.
But, their egos are in the way. They do not care about the communities that they serve. In fact, the attitude of radio executives is exactly the same as Station Manager R.J. Fletcher from the movie “UHF” back in 1989. In the Al Yankovic classic, the character of R.J. Fletcher said this:
“This community means about as much to me as a festering ball of dog snot! You think I care about the pea-brained yokels of this town? If you took their combined I.Q., and multiplied it by a hundred, you might have enough intelligence to tie your shoe, if you didn’t drool all over yourself first. I can’t stand those sniveling maggots! They make me want to puke! But, there is one good thing about broadcasting to a town full of mindless sheep. I always know I have them exactly where I want them. Ha, ha, ha, ha, ha! ”
This is also hitting the nail on the head.
I admit, I want to work in talk radio again. And I know that by posting this there are many companies who will find me more toxic than a vacation in Chernobyl back in the Summer of 1986. But, this is so true. The local people in place, the ones who HAVE a clue know this. But they are unable to do anything. Those at the corporate headquarters know best. Because they care about shareholders, not their audience.
But it is the audience they are trying to sell. Meanwhile, they defecate on that same audience. And they feed THAT to the shareholders.
Great business model, huh?
Why are so many of them in bankruptcy or nearly there?
Leave a Reply
Mar 1st 2010 • 09:03
by Holly
Is this just for talk radio or fm radio as well? BTW, it seems that internet radio does well. Have you thought about starting your own show at Blog Talk Radio? It’s free to start up and you can build a pretty big audience. It’s taken The Stage Right Show only 3 months to be the top news show on that site.
Mar 1st 2010 • 09:03
by Administrator
This is for all of traditional terrestrial radio.
I was offered a spot on another internet radio service, but it didn’t pay. I need to find a way to get a paycheck doing what I do best. IF BTR has that possibility, I could look into it. What is required?
Mar 1st 2010 • 10:03
by Holly
Well I can definitely understand wanting to be payed. http://www.blogtalkradio.com/ does not pay, but I was thinking more along the lines that BTR would be an avenue to a paying gig. If you were able to build up an audience of loyals, you can use that to sell yourself in order to get a paying gig on terrestrial radio. Just making the suggestion.
Mar 1st 2010 • 10:03
by Administrator
It is worth considering. I’d hate to start something then have to cancel if a gig pops up, but if that was understood up front, it could work.